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Aurelia

Aurelia is an Indian ethnic wear brand which blends the best of both worlds, ethnic and contemporary.

It was incepted in 2009 with an aim to make Indian wear more intriguing, affordable and easy to wear for women. Since then, Aurelia has become a favourite; every modern woman’s work wear and casual fashion due to its virtue of re-defining Indian ethnic with a more contemporary touch.

Aurelia is a part of TCNS Clothing Co Ltd., which went public in 2018 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. This showcases the trust that the company has earned in the country.

The journey started with W, the brand in the Indian Women’s apparel space that offers premium fusion wear. Next was the brand Aurelia, which is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and workwear requirements.

Our Collections

New Arrivals
Bottom Wear
Top Wear
Accessories
Sale

Our Future

Aurelia has successfully expanded its retail footprint in India with over 238+ exclusive brand outlets, 1100+ large format stores and 1100+ Multi-brand outlets across 90+ cities.

Aurelia also opened its flagship outlet in Sri Lanka and looking forward to making its presence across the globe - including the United States.

We wish to become the leading brand for Indian wear in the US and celebrate the effortless beauty of womanhood that transcends country and ethnicity.

We not only cater to the quintessential Indian woman, who seeks a branded experience with consistent good quality product with great fit and sharp pricing - but also that woman who lives in other parts of the world, that could be a generation or two away from her cultural roots.

Starting from a basic to occasion-ready, casual to formal, day to night, Aurelia offers beautiful clothing and accessories that have appeal to all women that love beautiful fabrics, culturally rich designs and gorgeous colors.

Our Team

With an in-house design team, who are exposed to both local and global trends , the brand creates products which align with the consumers perfectly.

Fabrics prints that are developed for our brands are designed in-house, enabling us to create exclusivity and uniqueness for our products.

Each member of our design team has significant years of experience in the relevant fields.

We believe our data-centric approach, supported by our innovative and institutionalized design process allows us to develop new and differentiated products and respond to evolving market trends and our customers’ preferences.

Aurelia has been awarded as the Consumer Choice Women’s Ethnic Brand of the Year by Flipkart Fashion Conclave 2019, IMAGES Most Admired Retailer of the Year 2019 and many more accolades.

  • About Aurelia - Find out more about India's top ethnic brand, Aurelia.